The company said in a statement that Coca-Cola is “always looking at what our customers like and adjusting” its flavors. “As part of this strategy, we’re planning to phase out Coca-Cola Spiced to introduce an exciting new flavor in 2025,” a spokesperson said.

The short lifespan of Spiced is surprising, because the company promoted it as a permanent flavor. Coca-Cola didn’t provide a specific reason for axing Spiced, although lack of awareness of the new offering and confusion about the flavor (it wasn’t actually spicy) probably contributed to lackluster sales.

Coca-Cola introduced Spiced in February with a splashy ad campaign. The beverage blended the traditional Coke flavor with raspberry notes.

Spiced was created to attract Gen-Z drinkers, who have a thirst for punchier flavors, and soda giants have ceded some of their flavor innovation to pluckier upstarts, like Olipop and Poppi.

Coca-Cola has decided to discontinue its new flavor, Coca-Cola Spiced, less than a year after its release. Introduced with a blend of traditional Coke flavor and raspberry notes, the beverage aimed to appeal to younger consumers but failed to gain the expected traction. Despite being marketed as a permanent addition to Coca-Cola's lineup, the flavor's short lifespan highlights its underwhelming reception and sales performance.

The company has not provided a detailed explanation for the discontinuation but mentioned in a statement that it continuously adjusts its product range based on consumer preferences. Coca-Cola plans to introduce a new flavor in 2025 as part of its strategy to innovate and cater to evolving consumer tastes