Traffic Metrics

Total Visits: The number of visits to your website within a specific period. This metric gives you a general idea of your site's popularity.

Unique Visitors: The count of distinct individuals visiting your site. It helps in understanding the reach and growth of your audience.

Page Views: The total number of pages viewed by visitors. It indicates how engaging your content is and whether visitors are exploring multiple pages.

Traffic Sources: Where your traffic is coming from—organic search, direct visits, referrals, social media, or paid advertising. This helps in assessing the effectiveness of your marketing channels.

Engagement Metrics

Bounce Rate: The percentage of visitors who leave your site after viewing only one page. A high bounce rate can indicate issues with your landing page or content.

Average Session Duration: The average time visitors spend on your site during a single session. Longer durations suggest higher engagement with your content.

Pages Per Session: The average number of pages viewed in a session. This metric helps determine if visitors are finding your content compelling enough to explore further.

Returning Visitors: The percentage of visitors who return to your site. High returning visitor rates indicate strong engagement and loyalty.

Conversion Metrics

Conversion Rate: The percentage of visitors who complete a desired action, such as making a purchase, signing up for a newsletter, or filling out a contact form. This is crucial for measuring the effectiveness of your calls-to-action and overall site performance.

Goal Completions: The total number of times visitors complete specific goals you’ve set, such as downloads, sign-ups, or purchases. This helps in evaluating the success of your marketing efforts.

Cart Abandonment Rate: For e-commerce sites, the percentage of shoppers who add items to their cart but do not complete the purchase. Understanding this can help identify and fix potential barriers to sales.

SEO Metrics

Organic Search Traffic: The number of visitors arriving at your site through search engines. This indicates the effectiveness of your SEO efforts.

Keyword Rankings: The position of your website for targeted keywords in search engine results pages (SERPs). Monitoring keyword rankings helps in adjusting your SEO strategy.

Backlinks: The number and quality of external links pointing to your site. High-quality backlinks improve your site's authority and search engine rankings.

User Behavior Metrics

Heatmaps: Visual representations of where visitors click, scroll, and hover on your site. Heatmaps provide insights into user behavior and help identify areas for improvement.

Session Recordings: Videos of individual user sessions on your site. These recordings help in understanding how users interact with your site and where they encounter issues.

User Flow: The path visitors take through your site, from the entry page to exit. Analyzing user flow helps identify common paths and potential drop-off points.

Technical Metrics

Page Load Time: The time it takes for a page to fully load. Faster load times improve user experience and can positively impact SEO.

Mobile Responsiveness: How well your site performs on mobile devices. With increasing mobile traffic, ensuring a seamless mobile experience is critical.

Error Rates: The frequency of errors occurring on your site, such as 404 pages. High error rates can negatively affect user experience and SEO.

Social Media Metrics

Social Referrals: Traffic coming from social media platforms. This helps assess the effectiveness of your social media strategy.

Engagement on Social Media: Likes, shares, comments, and overall interaction with your content on social media. High engagement indicates strong brand presence and content relevance.